We have generated a strategy around seasonal milestones and trends that are making noise on networks. The idea is to get a profile that is constantly active, thus connecting with the Douglas public and keeping it updated. To do this, we are in charge of looking for new formats, being original in the content proposals and scheduling everything based on a personalized strategy. In addition, we provide content creation support with our Go Productions team.

At Douglas, we employ influencer marketing tactics in addition to our social media initiatives to expand our presence and establish genuine connections with our targeted audience.

In the first six months of the project, we have achieved an increase in both its community, a new audience and an increase in profile activity.