Zadig&VoltaireCase

The objective of this campaign was to strengthen the This Is Her and This Is Him fragrances through aspirational, attractive and engaging content with artistic and creative profiles, always highlighting the main values ​​of the brand: the importance of duality, the artistic spirit and self-empowerment.

To do this, our strategy consisted of selecting creators related to the values ​​of the campaign, and designing and personalizing the type of content for each profile based on the briefing.
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‍Production of some of the content was also carried out with the Go Productions team in order to provide the client with the highest possible quality of the material.