DiaCase

We set out to achieve ambitious goals, such as exceeding 170 million impressions and 5 million interactions (engagement). We are proud to report that we not only met, but far exceeded these goals. We achieved these results through collaboration with nearly 500 creators, who generated more than 1,800 pieces of content. Furthermore, it is worth noting that we achieved a cost per thousand impressions (CPM) of less than €3, which underlines the effectiveness and efficiency of our strategy.

Our strategy was based on generating, through always-on influencer marketing, an annual campaign where the brand's proximity was valued, making it known as a reliable, fun and affordable brand. The idea was to position DIA as a white label in the consumer's mind (with its superbrand products), in addition to generating brand awareness and traffic to stores and the website. It also sought to attract new targets, promote its new image and build customer loyalty. Our focus was on engaging four specific consumer segments: youth, stay-at-home moms, foodies, and fitness enthusiasts. The main objective was to convey the power of DIA products in these four demographic territories.

With the campaign, we achieved +200M impressions, a CPM of €3, +800 content in a campaign with a lot of focus on audiovisual content and whose largest consumer was Gen Z, especially on TikTok.