CasioCase

Through the collaboration of influential profiles in the urban environment, we were presented with the challenge of   promoting participation in the "Shock Me in 0 coma" contest.

‍This contest involved completing a challenge in the shortest time possible, while clearly emphasizing and associating the core values ​​of the campaign: toughness , urban style and creativity. In this way, our objective was to establish an obvious differentiation with respect to the classic Casio model, generate awareness and create good performance. The biggest challenge that arose was the UGC; That is, the users participated in the challenge prompted by the participation of the influencers. Challenge achieved!

During November 2023, Grupo Go and G-Shock joined forces in a campaign designed together with Lightbros and focused on those people who want to innovate and improve themselves every day.

Firstly, we select creators related to the values ​​of the campaign, with urban influence and creatives, willing to participate in the contest. Secondly, we worked on personalizing the brief and on a creative proposal of the challenges tailored to each profile, in addition to content management and support in the contest procedures. Finally, a video was produced of the entire history of the contest with the most relevant content of the talents of the campaign.